Just after we moved to Belgium, Kathy thought it would be nice to take Valentine’s cupcakes to our youngest son’s school for him to share with his class.
When she told the teacher her plans, she could tell he was amused.
“In Belgium, Valentine’s Day is for adults—not for the children. But it’s okay, I understand that you are American.”
That was just one of the many awkward – but humorous – lessons we learned over the years: that cultures can be as distinct from one another as the languages they speak.
Remembering that story this week got us to thinking, ‘how do other European cultures celebrate Valentine’s Day?’
So we did some digging and found a few of the more interesting cultural expressions:
- In Belgium, the holiday is often quiet—a handwritten note, a small gesture, a walk together.
- In Finland, Valentine’s Day is called “Friend’s Day,” when people exchange cards and small gifts with friends, classmates, colleagues, and family—not just romantic partners.
- In the Nordic countries, people often exchange simple, heartfelt messages—small words that arrive at just the right moment.
- In Wales, people once expressed affection with hand-carved wooden ‘love spoons,’ each design carrying a special meaning.
- And in Italy, couples attach ‘love locks’ to bridges or fences and throw away the key as a symbol of enduring love.
Regardless of the culture, Valentine’s Day is an opportunity for people to express their feelings.
A day that gives permission to say, “You are important to me.”
Given that sentiment – and in lieu of cupcakes – we’d like to borrow from these European cultures to express our appreciation for the ways that you strengthen leaders in the European church.
Your generosity and prayers are like…
… the quiet Belgian note that doesn’t draw attention to itself yet faithfully strengthens the work of the Great Commission in Europe.
… the Finnish “Friend’s Day” that widens the circle, reminding leaders, pastors, and friends across Europe that they are not alone.
… the Nordic word of encouragement that arrives at just the right time and warms a weary soul.
… the Welsh spoon, patiently ‘carved’ over time, a tangible sign of your ongoing care and commitment.
… and the Italian lock that says, “We are in this together for the long haul,” binding our hearts as believers in a shared mission.
Thank you for strengthening leaders in Europe steadfastly, faithfully, and across borders.
Happy Valentine’s Day – European Style!





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